Although a logo is only one of the elements of branding, it is likely your most important brand asset as it will appear on most touchpoints with customers and other stakeholders, such as your website, brochures, papers, packaging, ads, events, and so on.

Style Guide driven design and development is an approach that puts a living style guide at the center of both design and development processes. The goal is to create a design system that establishes a starting point for designs, evolves with each application, and makes developing collateral faster.

Marketing collateral is any media material used to promote a company’s products or services. This includes everything from print materials like posters and flyers to digital content like catalogs and digital magazines. Marketing collateral is anything you can use to communicate your company’s brand message.

Having both a website and social media engagements can create a strong online presence for your business. Your website can serve as a hub of information and transactions, while social media can help you showcase your brand, reach a broader audience, and drive traffic back to your website.